Google Ads

PPC with Google Ads

Fuel Online helps clients manage their Google Ads (formerly known as Adwords) campaigns.  We help our clients target the perfect audience on the most effective platforms, and the Google Ads platform is, by far, the largest and most far reaching.

Google Ads delivers instant traffic by placing you at top positions on Google and its network of websites. With Google accounting for two-thirds of all US searches, Google Ads remains the most effective PPC advertising platform. With proper ad construction, quality checks, and demographic targets in place, Google Ads places your advertisements in prominent view of your target audience, but Google Ads accounts also provide the ability to accurately test keywords, complementing your existing SEO strategies.

Massive competition for popular keywords has made PPC even more daunting for any online marketing strategist. Google Ads and other Google-branded results take up huge screen real estate on any and all product and service keyword searches.

Our strategy balances appearances on these search engine results pages combined with a high number of low-volume or long-tail keywords, leading to a lower-cost and more effective PPC campaign. Quality ads also affect cost. A higher quality ad, scored by ad creating, sudience target, and landing page relevancy, cost less. We help optimize your ads and landing pages for a higher quality score and, thus, higher position.

Fuel Online can get you started on Google Ads, or overhaul your existing campaign. Each pay per click campaign involves complete development, from creation to optimization to management.

We’ve managed millions of advertising dollars and we’ve learned what makes a great relationship between a client and their PPC agency. Our PPC management program is based on what gets our clients the best results, while providing an unsurpassed level of transparency.